Monday, November 27

6:00PM - 8:00PM
Opening Reception:
Meet the Speakers & Other Ed Tech Leaders
(Also being held at the Princeton Club)

Tuesday, November 28

7:30-8:15 am
Registration/Continental Breakfast

8:15-8:30 am
Welcome and Conference Opening
Ken Wasch, President, SIIA
Karen Billings, VP Education Division, SIIA

8:30-9:10 am
Opening Session - Advice to the Ed Tech Industry
A key educational customer of our products and services will outline how education institutions see technology trends influencing the day-to-day work of education personnel, describe what barriers exist in implementing change in administration offices and classrooms and finally, summarize what publishers can do (or shouldn’t do) to support K-12 and postsecondary institutions in thier move to instructional and administrative technology solutions.

Paul Vallas, CEO, School District of Philadelphia

9:15-10:15 am
Do you Build it or Buy it? Strategies for Getting to a Full Solution Offering for Education Customers
Panel: The education market is demanding broader solutions from their vendors. How can you structure your company to offer those and be more positively viewed by investors or acquiring companies? Which path gets you to the integrated offering that customers are demanding: merger/acquisition or partnership/development?

Moderator:
Robin Warner, Managing Director, The Van Tulleken Company
Panelists:
Michael E. Johnson, Chief Operating Officer, Follett Digital Resources
Eric Meyer, CEO, QLD Learning and Former CEO, TurnLeaf

10:15-10:45 am
Coffee Break

10:45-11:45 am
How do you Price it? Current and Emerging Business Models for Full Solutions Offerings
Panel: The education market is moving from a ‘package, price and promote the product’ model to new business and distribution models. What do education customers want and how do they want to buy it? What are these new models like Software as a Service or digital learning object repositories and just how will they affect the margins and business opportunities?

Moderator:
Tim Loomer, President & CEO, Scantron
Panelists:
Andy Flanagan, CEO, eSchoolMall
D. Midian Kurland, VP, Technology & Development, Scholastic Education
George Kane, VP, Strategic Initiatives, Pearson Education

11:45 am-12:30 pm
The Ed Tech Industry in a Web 2.0 World
Interview Set with Industry Leaders: Will the ed tech industry thrive or be left behind in a Web 2.0 world? How will social networks, blogs, mash ups, wiki’s, Google and iPods affect our industry? How can user-created content sites, new technologies and applications be leveraged to positively impact our business? Ed tech industry leaders will discuss their strategies and applications of these tools in light of the increasing divergence of user interest and education institution practice.

Moderator:
Gwen Solomon, Director, techlearning.com
Panelists:
Cristin Frodella, K-12 Education Outreach, Google
Michael Ross, Senior Vice President, Education General Manager, Encyclopaedia Britannica, Inc.
Anne Schreiber, Chief Academic Officer, Curriki

12:30 pm–1:30 pm
Networking Luncheon

1:30-4:30 pm
Seminars
50-minute interactive presentations on a range of practical topics designed to help your company be more successful. During this period there will be targeted sessions that extend the morning panels: Finance | Sales & Marketing

1:30-4:30pm
One-to-One Business Connections
“Presenting Companies” seeking financial, business or strategic partnerships meet with “Listening Companies” such as venture investors, strategic investors, publishers, and other sources of capital, distribution, or revenue.

4:45-5:15 pm
The Late Afternoon Show with Ed Tech Luminaries and Leaders
Back by popular demand - and with new guest hosts! A lively Q&A session with industry luminaries and leaders who share their impressions, forecasts and advice to colleagues, based on what they heard that day, and their vast experience and knowledge.

Hosts:
Kevin Custer, Principal, ARC Capital Development
Richard J. Casabonne, CEO, Casabonne Associates
Panel:
Kurt Gerdenich, Vice President, Director of Technology, Thomson Higher Education
Lillian Kellogg, Vice President, ENA
And several surprise guests!