PRESENTATIONS
The Evolving Publisher: How Publishers are Extending Themselves Beyond Traditional Products and Services
Publishers today are looking beyond their traditional products and services to develop new revenue streams. Whether it is leveraging their investment in internal systems to provide a platform to their clients or a service (taxonomy development) that helps add value to their clients content, the range of potential services and products is endless. This begs the question: “What is a publisher today?” This panel explores the following questions:
Are publishers looking to blur the line between publisher and vendor or are the new services and products a natural extension and evolution of their business?
Are these products and services experiments or strategic direction or both?
Can they succeed at providing non-traditional services and products when cultural barriers may exist?
How can a publisher develop these new revenue streams without competing against vendors who service them?
Is leveraging internal systems to service outside customers a good thing?
