PRESENTATIONS
Vertical Search, Is it Really the Next Big Thing?
Over the last couple of years, vertical search was touted as the next great thing in the search experience and as the next big gold rush. Has the expectation become reality? Has the promise of significant revenue come to fruition?
Learn from experts in the vertical search arena about how well this approach to search is working:
- Has vertical search created new revenue opportunity or cannibalized existing revenue streams?
- Has it really been a better user experience?
- What are ways of increasing revenues to create a profitable business model?
- What are Google and Yahoo doing about vertical search?
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GOLD
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