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SIIA Digital Discourse» Content

Gaining New Readers Through Chat Platforms and Text Alerts
Since June, this appears at the end of stories on the Oxford (UK) Mail website: “Do you want alerts delivered straight to your phone via our WhatsApp service? Text NEWS or SPORT or NEWS AND SPORT, depending on which services
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9 Ways to Get Technology and Marketing Working Together
“Is moving this graphic from here to here really going to make a difference in your market?” asked Rob Paciorek, senior VP/CIO for Access Intelligence, speaking at a session on The New CIO-CMO Partnership at the recent SIPA 2014 Conference.
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Two Research Studies Reveal Keys to Working Better
Think small. And work together. That may be the conclusion coming from research in two recent studies. The first was conducted by University of Houston marketing professor Melanie Rudd, and reported on in the Science of Us department of New
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Member Profile: Carola York, Managing Director, Jellyfish Publishing, Reigate, Surrey, UK
IIN: How is your structure set up? CAROLA: We have three main business units—Jellyfish UK and Jellyfish US, plus Jellyfish Publishing which works specifically with publishers. We took on our first publishing client in 2002 and now work with a
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8 Lessons Learned from Profitable Free to Paid Model
“We recently had a nice training with journalists and an SEO instructor,” Helmut Graf, CEO of VNR Business Media, in Bonn, Germany, recalled at the end of the recent session he presented at SIPA 2014, Free to Paid and Everything
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The SIIA Content & Information Services Division (CISD) provides a unique and valuable service to media, publishing, and information companies, as well as the companies that serve them, by supporting their business and corporate development goals.

 
 

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