S U N D A Y   M A Y   1 4 5:00 PM Registration Opens 6:00 - 7:30 PM Opening Reception with Content Forum & Ed Tech Industry Summit attendees M O N D A Y   M A Y   1 5 7:30 - 8:30 AM Registration & Continental Breakfast 8:30 - 8:45 AM Welcome Remarks David Thomas, Executive Director, SIIA Software Division 8:45 - 9:30 AM Opening Keynote Building Value for Customers through Open Source Tim Yeaton Vice President of Marketing, Red Hat 9:30 - 10:00 AM Visionary Presentation Planned Economies to Open Markets: Services and the Future of IT Russ Daniels Chief Technology Officer, Hewlett Packard - Software 10:00 - 10:30 AM Break 10:30 - 11:30 AM Strategic Briefings: State of the Industry Each presenter will provide a 15-minute briefing to share his expertise on the state of the software industry. Sector Convergence: Leveraging Invigorated Market Expectations Chris Hoffmann, Senior Principal and Director of Research, TripleTree LLC The Big Shakeup of 2006 Michael J. Miller, Chief Content Officer, Ziff Davis Media The Changing of the Guard David Thomas, Executive Director, SIIA Software Division Where is the Software Sector Headed? Philippe Vincent, Partner, Accenture 11:30 AM - 12:00 PM Strategic Briefings: Q&A Following their individual "State of the Industry" briefings, our industry experts will gather for Q&A. Moderator: David Thomas, Executive Director, SIIA Software Division Panelists: Chris Hoffmann, Senior Principal and Director of Research, TripleTree LLC Michael J. Miller, Chief Content Officer, Ziff Davis Media Philippe Vincent, Partner, Accenture 12:00 - 1:00 PM Networking Lunch with Content Forum & Ed Tech Industry Summit attendees 1:15 - 1:30 PM Afternoon Preview David Thomas, Executive Director, SIIA Software Division 1:30 - 2:30 PM Strategic Briefings: Financing & Exit Strategies Each presenter will provide a 15-minute briefing to share his/her expertise on the state of financing and exit strategies Bootstrapping: The Secret to Entrepreneurial Success Greg Gianforte, CEO, President, Chairman and Founder, RightNow Technologies From Aspirin to Vitamins Jason Maynard, Software Analyst, Credit Suisse Software Exits: Good and Getting Better Stephen O’Leary, Senior Managing Director, Jefferies Broadview Building for Value Ann Winblad, Co-founding Partner, Hummer-Winblad 2:30 - 3:00 PM Strategic Briefings: Q&A Following their individual "Financing & Exit Strategy" briefings, our industry experts will gather for Q&A. Moderator: Jason Maynard, Software Analyst, Credit Suisse Panelists: Greg Gianforte, RightNow Technologies Stephen O’Leary, Senior Managing Director, Jefferies Broadview Ann Winblad, Hummer-Winblad 3:00 - 3:30 PM Break 3:30 - 4:00 PM Visionary Presentation Best Practices in Software as a Service: The Secrets of On-Demand Success Tien Tzuo SVP Strategy & Product Management, Salesforce.com 4:00 - 5:00 PM Fireside Chat Terry Garnett Managing Director, Garnett and Helfrich Capital Interviewed by: Joel Dreyfuss, Editor-in-chief, Red Herring 5:30 - 7:00 PM Networking Reception at Harry Denton's Starlight Room Enjoy fantastic panoramic views of San Francisco from the top floor of the renowned Sir Francis Drake Hotel. You'll network with Software Strategy Summit and Content Forum attendees Co-sponsored by Softfrax Corporation and Uniloc USA, Inc. T U E S D A Y   M A Y   1 6 7:30 - 8:30 AM Registration & Continental Breakfast 8:30 - 9:30 AM Opening Keynote Dealing with Darwin: Meeting the Challenges of a Digitizing World Geoffrey Moore Best-selling author, Managing Director of TCG Advisors, and Venture Partner at Mohr Davidow Ventures 10:00 AM - 1:00 PM OPEN SOURCE OFFSHORING Working Group Chair Doug Levin, CEO, Black Duck Software Working Group Chair David Carpini, VP Commercial Software Solutions, Symphony Services 10:00 - 10:45 AM Strategic Planning: The Roadmap for Closed and Open Source Ventures: CEOs Discuss Strategic Planning Moderator: Doug Levin, CEO, Black Duck Software Panelists: Andrew Clark, Director of Strategy, IBM Venture Capital Group Satish Dharmaraj, CEO, Zimbra Mike Olson, Vice President, Embedded Technologies, Oracle Corporation Sales & Marketing: A New Wave in Outsourcing Speaker: David Kennedy, Chairman, Service Source 10:45 - 11:00 AM Break 11:00 - 11:45 AM Sales & Marketing: How to Build an Open Source Business Moderator: Stan Dolberg, President of Management Consultancy, Carriage House Consulting, LLC Panelists: Clint Oram, General Manager of Sugar Online & Co-Founder, SugarCRM Zach Urlocker, Executive Vice President of Marketing, MySQL Tim Yeaton, Vice President of Marketing, Red Hat Finance & Operations: Offshoring Operations Moderator: Dr. Jerry Smith, CTO, Symphony Services Panelists: Mike Kochanik, Vice President of Alliances, CollabNet Prashanth V. Boccasam, CEO, Approva Corporation Vamsee Tirukkala, Co-founder & EVP, Zinnov 11:45 AM - 12:15 PM Break 12:15 - 1:00 PM Finance & Operations: A First of its Kind: CFOs Discuss Finance & Operations in the Open Source Ventures Moderator: Stan Dolberg, President of Management Consultancy, Carriage House Consulting, LLC Panelists: Doug Johnson, CFO, Black Duck Software Dave Welker, CFO, rPath Dennis Wolf, CFO and Executive Vice President, MySQL Strategic Planning: The Executive Offshore Decision Moderator: Robert Corace, Executive Consultant , VMOplus Inc. Panelists: Keith Davidson, Director of Operations, Autodesk Building Collaboration Services Punita Pandey, Chairman & CEO, NetCustomer T.M. Ravi, President & CEO, Mimosa Systems, Inc. 1:00 - 2:00 PM Networking Lunch 2:00 - 5:00 PM SOFTWARE AS A SERVICE SECURITY Working Group Chair Nick Blozan, SVP of Marketing & Sales, OpSource Working Group Chair Steve Langerock, CEO, Aladdin, North America 2:00 - 2:45 PM Sales & Marketing Moderator: Jeffrey M. Kaplan, Managing Director, THINKStrategies Panelists: Robert Jurkowski, CEO, Intacct Corporation Chuck Massanari, VP Sales, Citrix Online Division Treb Ryan, CEO, OpSource, Inc. Axel Schultze, CEO, Tanooma Corporation Strategic Planning: Trends in User Authentication and Data Security - and the Impact on Your Product Road Map Moderator: Andrew Briney, VP & Publisher, Security Media Group, TechTarget Panelists: Russell Jones, Principal, Deloitte & Touche LLP Albert E. Sisto, President and CEO, Phoenix Technologies 2:45 - 3:00 PM Break 3:00 - 3:45 PM Finance Moderator: Chris Hoffmann, Senior Principal and Director of Research, TripleTree LLC Panelists: Brian Jacobs, General Partner, Emergence Capital Bob O'Connor, CEO, Softrax Corporation Steve Lucas, Vice President Strategic Markets, Business Objects Morris Panner, CEO, OpenAir, Inc. Sales & Marketing: Changing Distribution Methods…and How to Make them Work for You Moderator: Gregg Gronowski, Vice President of SWRDM Sales, North America, Aladdin Panelists: Francois Depayras, Director of Marketing, Ensim David Gee, Vice President, Marketing, Software, Hewlett-Packard Company Loren Russon, Director of Product Management, Novell, Inc. 3:45 - 4:15 AM Break 4:15 - 5:00 PM Strategic Planning Moderator: Dr. Timothy C.K. Chou, Author, The End of Software Panelists: Alok Bhanot, VP of Architecture, eBay Lawrence Goldenhersh, President & CEO, Enviance Chris Miranda, VP of Sales, eMeta Corporation Roger Sippl, Chairman, Above All Software Finance & Operations: Compliance and Liability - Securing and Controlling the Data Store Panelists: Tony Bates, Chief Operating Officer and Partner, PSC Ken DeJarnette, Principal, Deloitte & Touche LLP 7:00 PM - 12:00 AM 21st Annual SIIA Codie Awards Gala Premier Sponsor of the Software Awards Gala - Deloitte & Touche USA LLP