TRACK SESSION DESCRIPTIONS
SECURITY TRACK
Sales and Marketing
Changing Distribution Methods…and How to Make them Work for You
Traditional methods of bringing your product to market are changing. Electronic Software Distribution, Electronic Licensing, Software as a Service, Trial ware and other methods can open exciting new markets and sales channels….but also introduce new challenges for the software publisher. In this session we will explore your go-to-market options, some of the Pros and Cons associated with each and perhaps most importantly some of the security risks (and of course your options for managing those risks) involved when transitioning to these new models.
Finance and Operations
Compliance and Liability - Securing and Controlling the Data Store
Government and industry alike are becoming increasingly involved with regulating compliance and reporting issues. HIPAA, SOX, FDA 21, CFR Part 11, Basel II are but a few of the current regulations and recommendations you may need to know and understand. Repurposing of data, authenticating your users, monitoring data streams and controlling outgoing data are additional issues that affect your company…and your company’s reputation in the marketplace. Your failure to meet these new challenges puts your organizations in harm’s way. In this session we will discuss some of the considerations for protecting your…or your customer's data store.
Strategic Planning
Trends in User Authentication and Data Security - and the Impact on Your Product Road Map
As new distribution methods, licensing models, OffShoring and related security issues continue to evolve, your company needs to be prepared to take advantage of the opportunities….and manage the new risks associated with these changes. Securing your code, authenticating users, improving ease of access and ensuring a higher level of data and access security may be essential in keeping your company healthy and growing. Join us for a panel on trends and technologies that might influence how you drive your Product Development Road Map.
OPEN SOURCE TRACK
These three panels will offer insightful commentary and observations on major aspects of the business of Open Source. As is the case with Open Source software development itself, audience participation is strongly encouraged.
Strategic Planning
The Roadmap for Closed and Open Source Ventures: CEOs Discuss Strategic Planning
Three leading CEOs will discuss the issues facing "old school" closed source, proprietary companies as they transition to open source development and business models. In some cases, there is hybrid result, and in some cases, there is a full-fledged transformation. In either case, there are new challenges in strategy, governance, financing, business operations, personnel and ultimately, exits. Strategic planning plays a key role in mapping the route forward before reality and new challenges set in. This panel will offer attendees a serious and unique insight into the planning and realization of these businesses in transition.
Sales and Marketing
How to Build an Open Source Business
This panel will address the exciting topic of how to build a successful open source business. The distinguished panelists will dissect their companies' business models and discuss how they developed effective sales and marketing strategies and tactics. Attendees will learn both how the business model and sales and marketing approaches were initially conceived, and how they evolved as the companies worked through critical junctures.
Finance and Operations
A First of its Kind: CFOs Discuss Finance & Operations in the Open Source Ventures
Attendees will be treated to an informal discussion with three finance chiefs from open source and open-source related companies. These software industry veterans will discuss the financial aspects of the open source business model, as well as some of the unique aspects of the financial operations side of open source software companies. Attendees will get a rare glimpse behind the balance sheet and income statement. Audience participation will be integral to this session.
OFFSHORING TRACK
Sales and Marketing
A New Wave in Outsourcing
How ISV's are improving their cost structures and maximizing their revenue potential by utilizing outsourced sales and marketing strategies that are alternatives to traditional in-house resources. Hear how ISV's are changing their thinking around outsourcing strategies and the operational aspects of having an outsourced sales and marketing team.
Finance and Operations
Offshoring Operations
How ISV's are increasing the ROI on their R&D budget and driving software innovation from their offshore and multishore strategies. SLA's are just the basics - how can ISV's drive productivity, innovation and ownership from their offshore partners.
Strategic Planning
The Executive Offshore Decision
More and more CEO's are making a complete investment in offshore resources - everything from product management to customer support. Understand the drivers, strategies and options for an executive making a strategic offshore decision.
SOFTWARE AS A SERVICE TRACK
Sales and Marketing
Learn how successful SaaS entrepreneurs are generating awareness of and demand for their offerings, leveraging channels and taking advantage of the changing world.
Finance
Learn what it takes to get funded, run a successful SaaS company and the key aspects of a business model that manages deferred revenue streams.
Strategic Planning
Engineering and Operations: Learn what it takes to architect a successful SaaS platform, create a scaleable and robust platform and deliver a secure, available and highly successful SaaS offering.
