Schedule  (Draft subject to change)

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Register now to attend the SIIA Software Strategy Summit & Codie Awards, San Francisco, CA.

Sunday, April 15, 2007
5:30pm - 7:00pm	Welcome Reception
Monday, April 16, 2007
8:00am - 8:15am	Introduction Ken Wasch, President, SIIA
8:15am - 9:30am	Opening Keynote: The SPEED of Trust Stephen MR Covey, CEO, CoveyLink Worldwide The SPEED of Trust challenges the age-old assumption that trust is merely a soft, social virtue and instead demonstrates that trust is a hard-edged, economic driver—a learnable and measurable skill that makes organizations more profitable, people more promotable, and relationships more energizing. Stephen will speak on trust, leadership performance, and ethics in the world.
9:30am - 10:00am	Break
10:00am - 10:15am	Conference Introduction David Thomas, Executive Director, Software Division, SIIA
Desktop to Webtop Conference Block Sponsored by Akamai Technologies The migration from Desktop to WebTop is a result of recent innovations in today's Web-based applications that allow them to run almost as seamlessly as programs used on the desktop, with embedded audio, video, and drag-and-drop ease of use. New technologies are enabling a new WebTop that may one day replace your suite of desktop applications as well as support never before seen collaborative web services.
10:15am - 10:45am	Keynote: The Move to the Webtop Matthew Glotzbach, Business Product Manager Google Fundamental social and economic drivers are behind the move towards Webtop applications. What are the realized business benefits for moving to the WebTop and what difficulties are associated with the migration?
10:45am - 11:30am	Panel Discussion – Platform Providers Platform providers discuss the emergence of Webtop services. Are these services completely replacing the desktop or will the Webtop result in just additional or complementary value after the hype subsides? Moderator: Scott D. Donahue, Principal, TripleTree Panelists: Clyde Foster, VP, Gobal Software Sales, Enterprise Solutions, Nokia David Knight, Vice President, WebEx Connect Jay Parikh, Vice President of of Site and Content Delivery, Akamai Technologies Cliff Reeves, General Manager, .NET Platform Strategy, Microsoft Corporation
11:30am -12:00pm	Panel Discussion – Solutions Providers Solution providers discuss the trends in Webtop services including the technical enablers and challenges. What are the tradeoffs in chosing one over the other? Moderator: Greg Reinacker,ounder and CTO, NewsGator Technologies Panelists: Gianpaolo Carraro, Director of SaaS Architecture, Microsoft Victor Cho, Vice President, Web Marketing and Web Commerce, Intuit
12:00pm - 1:00pm	Networking Lunch: Content & Software Convergence and the Impact of Mobility with Content Forum Attendees Sponsored by Generate, Inc. Lines are blurring between content and software...what is software vs. content....and now everyone faces the issue of how to do things differently to accommodate mobile devices. Are mobile devices such a paradigm shift that new content and software players will emerge that do not have a footprint in the pre, or non-mobile world? To try and divine the future a group of software and content strategists will discuss the following topics: Have proprietary platforms gone from money producing differentiators to commodities? Can publishers continue to be pipe agnostic? What is the state of business models as content and applications leap to the small screen? How do needs vary by vertical? Where are content players going? How about software? And is there a convergence? The desktop to web top idea? What would happen if you unplugged from the 'net? What does that mean for content providers? What is the potential of content companies as technology competitors especially when the whole web gets stored on a flash drive? Moderator: Brian Vile, Vice President, Macrovision Panelist: Jeff Cutler, Chief Revenue Officer; Answers Corporation Lior Nir, Director, Product Marketing, Nokia Enterprise Mobility
Software as a Service Conference Block: Strategic Insights 2007 Sponsored by OpSource Traditional software models are breaking, virtual businesses are as real as the 'Net, and 6 billion customers around the world are up for grabs. In a revolution unparalleled since telecom deregulation, start-ups, tech titans, bankers and industry leaders are betting – big – that SaaS in all its permutations and the democritization of services are the new world order in which the customer rules. Who will thrive? Who will not? And – most importantly – why?
1:00pm -1:30pm	Keynote Debate: SaaS Hyper-Growth Model or Hype SaaS: Hyper growth model, long tail change agent, M&A darling and hyper-buzz... Beyond a delivery platform, does SaaS really matter to the customer? What are innovators and traditional players doing to maximize the new on-demand capacities of the Web to put the customer at the heart of every business and technology decision. Why does it matter? At polar ends of the SaaS debate, two of the industry's top influencers discuss the future of software and its time and place-shifting impact on the interaction between the customer, the vendor and services that afford any business unprecedented capacity to reach billions of people online to deliver customized services and give customers what they want, when they want it. Moderator: Mike Mansbach, VP Enterprise Marketing, Citrix Online Panelists: David Coursey, President, David Coursey Consulting, Inc. Michael Mankowski, Tier 1 Researchh
1:30pm - 2:15pm	The Big Bang of SaaS: Strategic Change Agent or Just Another Service Prominent business and software executives, financiers and thought leaders discuss the strategic impact of SaaS. Is SaaS simply a model for delivering software, or a change agent and a threat to business as we know it. How will its capacity to engage the user and service provider in real time challenge the way we define, organize and develop our business relationships? Once static, now highly dynamic, how will these services, delivered as software, evolve, grow, thrive or die within this brave new ecosystem? Moderator: Conor Halpin, CEO, LeCayla Technologies Panelists: Doug Alexander, Managing Director, Operations, ICG Steve Lucas, Vice President of On Demand Software and Services, Business Objects Bobby Napiltonia, SVP, Worldwide Channels and Alliances, Salesforce.com Morris Panner, CEO, OpenAir, Inc.
2:15pm - 2:45pm	Fireside Chat: Back to the Future: Looking at the Next Version of SaaS This session will attempt to gain insight into what users are looking for - as well as what they are actually getting - from SaaS. What is driving customers' adoption of SaaS? What solutions do users expect from SaaS providers that they don't expect from traditional ISVs? How are we fulfilling these expectations and how are we falling short? Where do we improve? What is next? What expectations for expanded, value-added services - beyond traditional software features & functions - should we prepare ourselves to deliver? Moderator: Ken Boasso, Co-founder, Keychain Logic Panelists: Beth Boettcher, Senior Manager, Customer Relationship Management, Accenture Joe Demmler, VP of Marketing Operations, Salesforce.com
2:45pm - 3:15pm	Break
Open Source Conference Block Sponsored by Black Duck Software Open source has grown rapidly in recent years, but there's still debate on how and where it can best be leveraged in business. Is it on the edge, running web pages and workgroup applications? Or is it moving to the core of the data center, hosting business critical functions? Most agree that open source software is ready for use in the enterprise, but are enterprises ready for open source?
3:15pm - 3:45pm	Keynote: Building a Sustainable Open Source Business Mårten Mickos, CEO, MySQL AB Mårten Mickos will discuss the range and evolution of open source business models, their strengths and weaknesses and what it takes to build a business that is truly defensible. As open source becomes more prevalent in the industry it will attract more competition including well-funded startups and large closed-source vendors. How should customers and investors evaluate the long term prospects of open source companies? What actions can be taken to ensure the freedom of open source while still maintaining growth and profitability? How can an independent open source company thrive among such an environment? Examples will be used from the history of MySQL as well as other open source products.
3:45pm - 4:30pm	Open Source as an Enterprise This panel will explore the business models, benefits and risks of running the business on open source; the panel will also discuss the issues businesses and IT organizations must consider when introducing open source applications into their environments. Moderator: Raven Zachary, Open Source Research Director, The 451 Group Panelists: Mårten Mickos, CEO, MySQL AB Kim Polese, CEO, SpikeSource, Inc. Mark Tolliver, CEO, Palamida
4:30pm - 5:00pm	Open Source as a Development Platform Open source is turning the traditional development model on its head. Closed development, long product cycles, "not invented here syndrome" - all are increasingly becoming things of the past. The cost advantages and the quality of community-developed software development are putting significant pressure on conventional proprietary software development. At the same time, open source doesn't lend itself well to all software sectors. The panel will explore the technical and cultural implications that come with collaborative open source development practices, and how companies need to adapt their processes to incorporate open source practices into their development cycles. It will explore where open source makes sense, and where hybrid open source/proprietary approaches will continue to prevail. Moderator: Charles Babcock, Editor-at-large, Information Week Panelists: Michael Ferris, Director or Product Marketing of Online Services, Red Hat Sam Ramji, Director, Platform Technology Strategy, Microsoft Corporation Frank Rego, Product Manager, Open Platform Solutions, Novell Jack Repenning, Chief Technology Officer, CollabNet
6:00 - 8:00 PM	Networking Cruise sponsored by Macrovision This cruise provides maximum networking opportunities for Software Strategy Summit & Content Forum attendees while offering spectacular views of Alcatraz and the Bay Bridge. (Buses begin to depart at 5:00PM)
Tuesday, April 17, 2007
8:00am - 8:30am	Introduction
8:30am - 9:15am	Keynote: The Strategy Paradox Why committing to success leads to failure [and what to do about it] Michael Raynor, author of The Strategy Paradox The forces transforming the software industry will likely demand radically different strategies for success, but what kind of different? And when? Bold action seems a prerequisite of success, yet who is to say that these seemingly incipient seismic shifts will happen now, or in the way we anticipate? But surely doing nothing can't be the right answer, either. How can software companies take seriously the uncertainty of tomorrow without abandoning the need to act today? The answer lies in a new approach to managing strategic uncertainty that preserves the competitive benefits of commitment while simultaneously creating the flexibility needed to cope with unpredictable change and inevitable surprises. Going beyond simple "adaptability" or "agility," true strategic flexibility requires a fundamentally new understanding of the role of senior management and a redefinition of the strategic conversation.
9:15am - 9:45am	Financial Analyst: Jason Maynard, Software Analyst, Credit Suisse
9:45am - 10:15am	Break
Enterprise 2.0 Conference Block Sponsored by FAST This block will examine the use of applications that are web-centric yet enterprise-maintained such as wikis and blogs to communicate and facilitate the discovery of corporate knowledge via collaboration.
10:15am - 10:45am	Keynote: Enterprise 2.0 Tom Austin, GVP & Gartner Fellow, Gartner, Inc. Definition and overview of Enterprise 2.0 - what it is, where it has come from, and the potential impact it will have on today's business.
10:45am - 11:30am	Enterprise 2.0: Democratizing IT This panel session will provide an industry insider’s view of the latest in wiki, blog, social networking and mashup technology trends. Representatives from progressive vendors will debate the future of what is considered by many to be a revolutionary approach to software delivery and end user empowerment. Moderator: Stowe Boyd, CEO, Blue Whale Labs Panelists: George Hu, Chief Marketing Officer, Salesforce.com Ross Mayfield, CEO & Co-founder, Socialtext Lior Nir, Director, Product Marketing, Nokia Enterprise Mobility Solutions Zia Zaman, Senior Vice President, Strategic Marketing, FAST
11:30am - 12:00pm	Enterprise 2.0 Fireside Chat: Vendor Buzz or Practical Application? Think Enterprise 2.0 is just lip service? This fireside chat will challenge that opinion by bringing together actual implementers to discuss their adoption of Enterprise 2.0 applications. Moderated by an industry expert, these early adopters will discuss Enterprise 2.0 successes, failures, lessons learned, and offer unbiased feedback on the future of the space. Moderator: Tim Clark, Partner, FactPoint Group Panelists: Sara Garrison, Senior Vice President, Products and Systems Delivery, Sabre Holdings Jeff Moriarty, Collaboration Technical Architect, Intel
12:00pm - 1:00pm	Lunch
Globalization Conference Block Sponsored by QuickArrow How does Globalization fit into your Strategic Plans? Globalization is a reality. We’ll discuss the latest trends and the top three things your company should be doing now to ensure your competitive advantage in the future.
1:00pm - 1:30pm	Keynote: Next Generation Offshoring and the Implications for R&D Globalization Mahadeva Mani, Senior Director, Booz Allen Jeff W. Russell, Duke Fuqua School of Business CIBER Offshoring Research Network Where is globalization headed from a macro point of view? How are business drivers changing and what can software companies learn from the success of other technology centric companies. What are the trends and what are the top three things you should be doing now to ensure your competitive advantage in the future.
1:30pm - 2:15pm	Globalization + New Business Models = Product Implications We operate globally. And we understand the new technology and business models that are propelling the industry forward. But what happens when the business performance levers of globalization and new business models are combined? The answer: You can propel product to marker faster and farther than ever before. But success requires the understanding and management of the implications of these two important levers on R&D, localization, sales and distribution. Learn from the real world experiences of global warriors who will share what’s working, and what’s not. Moderator: Michael Thomas, Executive Vice President, Global Sales, Symphony Services Panelists: Roy D'Souza, CTO & Co-Founder, Mimosa Systems, Inc. Deborah Magid, Director, Software Strategy, IBM Venture Capital Group Craig Rublee, Adobe Systems, Inc.
2:15pm - 2:45pm	Globalization Fireside Chat Globalization is now key part of corporate strategy. You can see this reflected in some of the world’s best companies who have recognized the imperative and are taking steps to ensure their long-term success. Moderator: Renato Beninatto, COO and VP of Consulting, Common Sense Advisory Panelist: Shankar Iyer, VP of Strategic Initiatives, WebEx Commerce
2:45pm - 3:00pm	Conclusions & Day Two Wrap Up
3:00pm - 5:00pm	Executive Council Meetings: SaaS, Open Source, Globalization
5:00pm - 6:30pm	Software Division Codie Awards Reception Sponsored by Nokia
6:30pm - 12:00am	Codie Awards Gala Sponsored by Deloitte