February 8, 2007
An SIIA Webcast

Moderator:
Adrian Davis, President & CEO Whetstone Inc.
Speakers:
Leslie Givens Sarandah, Program Director, Marketing & Recruitment, IBM & Developer Relations
Paul Auffermann, Director of Channel Sales, OpenAir
Steve Lucas, Vice President of On Demand Software and Services, Business Objects

With the barrage of marketing being done to the channel, it is more important than ever to develop an effective communication strategy. That strategy involves timely, complete and readable information that supports your channels’ sales efforts. This session will also discuss how to develop a cost-effective sales training program.