September 13, 2007
An SIIA Webcast

Moderator:
Brian Klemenhagen, Senior Principal, Triple Tree
Speakers:
Robert Cox, CFO, DealerTrack
Joe Davis, President & CEO, Coremetrics
Ed Schnell, CEO, InfoAccess.net

Two interesting trends are beginning to emerge in the fast-growing Software as a Service sector: on-demand platform suites and vertical application specialists. Some of the best success stories in the burgeoning Software as a Service sector have come from on-demand firms specializing in a vertical industry or micro-segmentation. Many of these firms have gone about their business by “quietly” solving acute industry pains, targeting a specific message to its end users, delivering a unique on-demand service offering to a loyal customer base, and are already living up to the long-term promise of recurring revenue growth on sustained levels of high profitability. This session will drill into the particular ingredients of success of three on-demand vertical specialists, with each tackling a similar set of issues and opportunities but from different industry perspectives.