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Secrets to Selling Software by Mail
November 21, 2001
An SIIA Webcast
Robert W. Bly
www.bly.com
***Following up this presentation, here are some additional resources for successfully
selling your software via direct mail and e-mail marketing.***
- e-lists -- Bob recommends Michelle Feit at e-Post direct
[www.epostdirect.com] and Sarah Stambler at e-tactics [www.e-tactics.com].
- Postal lists -- Edith Roman Associates [www.edithroman.com].
- For more guidelines on software direct marketing, go to www.softwareceo.com to read Bob's article from 11/19/02 "A 10-Step Plan for Successful Software Direct Mail."
- www.bly.com for more articles in direct mail and direct marketing.
- BOOKS page of www.bly.com for Bob's marketing books.
- Portfolio page of bly.com for sample mailings in software, technology,
and other areas.
HEAR WEBINAR AUDIO (Real Audio)
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Slide 1:
Title Slide
Slide 2:
What we will cover today
Slide 3:
The Secret of the Big Promise
Slide 4:
The USP (Unique Selling Proposition)
Slide 5:
Your product’s “reason for being”
Slide 6:
The 4 U’s
Slide 7:
Rate each headline in italics (cont’d)
Slide 8:
Rate each headline in italics (cont’d)
Slide 9:
Rate each headline in italics (cont’d)
Slide 10:
Rate each headline in italics (cont’d)
Slide 11:
Beliefs, Feelings, and Desires
Slide 12:
Beliefs, Feelings, and Desires (cont’d)
Slide 13:
Beliefs, Feelings, and Desires (cont’d)
Slide 14:
Beliefs, Feelings, and Desires (cont’d)
Slide 15:
Deeper…
Slide 16:
Features & Benefits Pyramid
Slide17:
Four-legged stool
Slide 18:
Motivating sequence
Slide 19:
Motivating Sequence in action
Slide 20:
Abundant proof
Slide 21:
Copy Platform
Slide 22:
Copy Platform (cont’d)
Slide 23:
Copy Platform (cont’d)
Slide 24:
Copy Platform (cont’d)
Slide 25:
Copy Platform (cont’d)
Slide 26:
Copy Platform (cont’d)
Slide 27:
Copy Platform (cont’d)
Slide 28:
Thank you.
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